Sparkle & Spell Co. - Enchanting Magic Potions, Wands, and Gifts for Imaginative Play


Magic Potion Sale banner with text ‘Limited Stock Only – Grab the Magic at a Great Price While You Can!’ over a bubbling blue potion background with florals – Sparkle & Spell Co.
A child dressed as a pirate excitedly pours a magical ingredient into a tall potion container, surrounded by bubbling potions and colorful jars. The text overlay reads “Book the Magic! Hosted & DIY Interactive Magic Potion Parties,” promoting Sparkle & Spell Co.'s fun-filled party experiences.
A close-up of elegantly packaged gift boxes wrapped in yellow and purple ribbons, with a text overlay reading “Subscribe and Win a Magic Potion Kit + Get a 10% Discount!” Promoting Sparkle & Spell Co.'s exclusive giveaway and subscriber discount.
Two children engage in a hands-on potion-making activity with colorful cups, glitter, and flowers spread across a vibrant table. The text overlay reads “Potions for Education – Fun Learning Opportunities for Educators, Therapists, and Psychotherapy,” promoting Sparkle & Spell Co.'s educational magic experiences.
Children watching bubbling potion cauldron at an interactive magic potion party, part of Sparkle & Spell Co.’s magical party experiences for kids.

Stir Up The Magic!

Auckland's one and only Interactive Magic Potion Party provider, hosted by Glenda Goodspell the Good Witch!

Book Glenda & Stir Up the Magic!

Young girl wearing a witch hat creating a bubbling potion with Sparkle & Spell Co.’s DIY Magic Potion Party Kit, perfect for kids’ magical parties and creative play.

Make Your Own Magic!

Bring the magic to your home with our DIY Magic Potion Party Kits and throw your kids a birthday they'll never forget!

Order Your DIY Party Pack Today!

A close-up of two containers overflowing with a bubbling, frothy liquid in shades of blue and purple, creating a magical, potion-like effect. The foamy mixture spills over the edges onto the grass. A gold circular logo with a stylized "S" and a small fairy silhouette is in the top right corner. At the bottom, a white text box with black font reads: "MAGICAL POTION KITS - GIVE THE GIFT OF PURE IMAGINATION - BY SPARKLE & SPELL CO."

Magical Potion Kits

Give the gift of pure imagination with vibrant, bubbly and fizzy magic potion kits. Non-toxic, play safe and incredibly fun!

Mix, Create, Enchant!

A close-up of a handcrafted magical wand designed to resemble a blooming blue peony. The petals are deep blue with hints of purple, surrounding a vibrant yellow stamen and a shimmering blue crystal at the center. The wand is being gently held in a person’s hands. A gold circular Sparkle & Spell Co. logo with a stylized "S" and a small fairy silhouette is in the top right corner. At the bottom, a white text box with black font reads: "HANDCRAFTED MAGICAL WANDS - IGNITE IMAGINATION AND WONDER - BY SPARKLE & SPELL CO."

Handcrafted Magical Wands

Ignite imagination and wonder with our carefully handcrafted wands. A wand always chooses its Master... which one will choose you?

Find Your Magical Wand!

Two children dressed in Halloween costumes using sensory play potion ingredients as part of Sparkle & Spell Co.’s magical teaching tools for NZ kids.

Making Learning Magical

We bring magic to learning with custom bulk packages at 20% off retail for educators, clinical professionals, and children's charities.

Bring Magic to Learning!

Mermaid-themed digital party invitation template for kids' birthday, part of Sparkle & Spell Co.'s Magical Mail letters and invitations collection.

Magical Mail

Deliver enchantment to your child's day, with our digital templates. Simply choose the magical letter or invitation, edit and print.

Send a Little Magic!

Children pouring bubbling potion from a magical teapot during sensory play activity, featured in Sparkle & Spell Co.’s magical reviews from parents and educators.

Magical Reviews

Discover why parents, educators, and magic lovers adore Sparkle & Spell Co.! Read real testimonials and see the magic for yourself!

Hear the Magic!

Sparkle & Spell Co. Gift of Magic digital gift voucher featuring a fairy holding a dandelion wand on a gold background — the perfect magical gift for kids.

Give the Gift of Magic

Let them choose their own enchanting magic with a personalised Sparkle & Spell Co. Gift Voucher!

Gift Magic Today!

A golden, glittering background featuring a circular gold emblem from Sparkle & Spell Co. featuring a stylized letter "S." A small, delicate fairy silhouette is incorporated into the design, appearing to sit on the curve of the "S" with its wings spread. The emblem has a magical and elegant feel.

Why Choose Sparkle & Spell Co.

Crafted with Love 
Every product is handcrafted in New Zealand by our founder, Emma—a.k.a. Glenda Goodspell the Good Witch! We believe in quality over quantity, ensuring each item is made with care, creativity, and a touch of magic. 

Imaginative Products & Eco-Friendly Packaging
We use eco-friendly materials and packaging wherever possible and are always looking for ways to reduce our footprint—because magic should be kind to the Earth, too!

Magical Service 
We’re dedicated to providing an enchanting customer experience, making every order as special as the magic inside!

Learn More About Us!

 


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