Sparkle & Spell Co. - Enchanting Magic Potions, Wands, and Gifts for Imaginative Play

Little hands mixing colorful magic potions. Enjoy enchanting discounts: 10% off for 2 potions, 15% off for 3. Mix, match, and save!

A gorgeous red table setting with magic potions from Sparkle & Spell Co.

close up of blue peony flower magical wand and crystal

yellow flower fairy potion party invitation on white linen

gold background with black fairy drawing

What's Hot!

A close-up of swirling pink and green shimmers from Sparkle & Spell Co.’s Limited Edition Wickedly Good Magic Potion Kit, showcasing its enchanting, magical hues. — Wickedly Good Magic Potion Set
For up to 1 child
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A festive display of Sparkle & Spell Co.’s Twinkle Tonic, a limited edition Christmas-themed magic potion kit, featuring colorful packets, adorable holiday stirrers, and sparkling details, ready for magical holiday fun. — Twinkle Tonic - 1 Colour Magic Potion Kit
FFor 1 - 6 Children
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A magical potion kit by Sparkle & Spell Co., complete with colorful powders, a bowl, a special spoon, and a whimsical spell card, all laid out on a starry black tablecloth. — Wizard's Wish - Yellow & Blue Magic Potion Set
For up to 3 children
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Unlock the Magic of Potion Play!

Let your child explore endless creative adventures with magic potions that fizz, bubble, and sparkle! Crafted with food-grade ingredients, our kits are safe, fun, and educational—making them the perfect gift for birthdays or everyday magic. Ready to add some enchantment to your child's day?

Buy 2 magic potions, for 10% off and 3 for 15% off!

VIEW MAGIC POTIONS

Cast Spells with Our Magical Wands

Spark your child’s imagination with a one-of-a-kind magical wand, handcrafted from sustainably sourced materials. Whether they’re a witch, wizard, or fairy, each wand is crafted with love and care, ready to inspire creative play and unforgettable adventures. Perfect for birthdays, gifts, or everyday enchantment!

EXPLORE MAGIC WANDS

A pink magical fairy wand with a clear crystal in the middle

fairy invitation with yellow and floral background

Deliver Enchantment with Magical Mail

Let your child explore endless creative adventures with magic potions that fizz, bubble, and sparkle! Crafted with food-grade ingredients, our kits are safe, fun, and educational—making them the perfect gift for birthdays or everyday magic. Ready to add some enchantment to your child's day?

View Magical Mail

Bring Magic into Your Classroom or Clinic

At Sparkle & Spell Co., we believe in the power of imagination and play to create or enhance learning opportunities. That’s why we a thrilled to offer our magical potions to educators and therapists etc. at special rates of course. We can work with you to create the perfect learning tool.

MAKING EDUCATION FUN

little kids playing with magic potions on a red table cloth

A little girl holds a fairy wand and makes magical potions from Sparkle & Spell Co.

Magical Reviews from Real Customers

Need a little more convincing? We've got a paged dedicated to raving reviews from our customers, so you don't have to take our word for it. Click the link below for wonderful words from our customers.

READ TESTIMONIALS

Give the Gift of Magic

Let little ones choose their own enchanting fun with a personalised Sparkle & Spell Co. Gift Voucher! Beautifully designed and delivered via email within 24 hours, it’s the perfect present for any occasion.

GIFT MAGIC TODAY

a gold background with a fairy holding a dandelion

Why Choose Sparkle & Spell Co.?

Crafted with Love

Each of our products are meticulously designed and handcrafted in New Zealand by our founder Emma, AKA Glenda Goodspell The Good Witch,or personally selected as something she and her little fairies think you will love. We believe in quality over quantity, which is why we take our time to carefully design each item, ensuring it meets our high standards of enchantment.

Imaginative Designs

We care deeply about the world and the people who live in it, so it's important that our products are made with eco-friendly materials wherever possible, and we're always on the lookout for ways to reduce our environmental footprint. You can read more about this here.

Eco-Friendly

We care deeply about the world and the people who live in it, so it's important that our products are made with eco-friendly materials wherever possible, and we're always on the lookout for ways to reduce our environmental footprint. You can read more about this here.